Product manager · Developer · Designer

Portfolio · Product · Software · Architecture · Allentown, PA

Michael McCarty

I’m a product manager
taking products from idea to launch, and buildings from sketch to section.

Now livePhantom TraceSoft beta since Oct 13, 2026

What I do

01AI identity intelligence platform2024 — Now

PhantomTrace

A face dissolving into a violet network of points

See the truth behind the face.

Upload a photo; Phantom Trace finds the person behind it: names, social profiles, public records and safety red flags. I led it from the first market research to launch, and built the Angular front end and the AWS it runs on.

Soft beta since Oct 13, 2026

View project
A Phantom Trace report on a phone
A lens matching one face among thousands
Phantom Trace launch banner: see the truth behind the face
02Direct-to-consumer apparel brand2023 — 2024

InicioSport

Inicio Sport logo: a serpent around a dagger

Live to inspire.

A gym apparel brand I founded and ran end to end on Shopify: designing the line, sourcing and production, the photo shoots and the ads, and every customer email. About $150,000 in revenue across 5,900 orders.

Retired Sep 2024

View project
The Inspire tee, from the back
The Inspire tee in the gym
The Live to Inspire tee
03iOS & Android arcade app2026

ApexArcade

Ten games, two currencies, one weekly race.

A free mobile arcade with ten original skill games: 3D knight duels, dogfights, a highway run and a tactical shooter, tied together by a two-currency economy, a weekly prestige leaderboard, parties and online multiplayer. I designed and built all of it.

Public TestFlight beta · in App Store review

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Apex Knights: Sir Aldric against Dame Isolde below the castle
The arcade home screen
Rules of Engagement: Team Deathmatch, ten a side
04Architecture · Graduate studio2026

AzerbaijaniConsulate& Cultural Center

The design seen from 42nd Street

A consulate and a public house of culture, designed for 42nd Street.

Studio design · 235 East 42nd Street

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Aerial view over the courtyards
The courtyard of Building 1
The mugham concert hall
05Personal AI assistant2026

J.A.R.V.I.S

The J.A.R.V.I.S app icon: a glowing orb in orbit

A private assistant that asks before it acts.

A private AI assistant that runs on my own Mac on an open model, and works from a custom iPhone app by chat or by voice. It searches, writes, makes PDFs and decks, generates media and keeps projects organized, and anything that acts in the world waits for my tap.

Running on my Mac · iPhone app on TestFlight

View project
A chat reply with captions to copy
An approval card for a code merge
The media library

Index

  1. 01Phantom TraceAI identity intelligence platform2024 — Now
  2. 02Inicio SportDirect-to-consumer apparel brand2023 — 2024
  3. 03ApexArcadeiOS & Android arcade app2026
  4. 04Azerbaijani Consulate & Cultural CenterArchitecture · Graduate studio2026
  5. 05J.A.R.V.I.SPersonal AI assistant2026

About



I’m a product manager and developer who trained as an architect. Architecture taught me to plan a build from the first sketch to the last walkthrough; running my own brand taught me what customers need, what things cost and how to sell them.

Today I lead product and write the code. At Serpent Industries I took Phantom Trace from concept to a beta with 100+ users in three weeks. On my own I built ApexArcade, an iOS arcade now in App Store review, and J.A.R.V.I.S, a private assistant that runs on my Mac.

  • Product strategy
  • Roadmaps
  • User stories
  • TAM analysis
  • Go-to-market
  • UAT
  • Agile
  • Angular
  • React Native
  • TypeScript
  • Python
  • AWS
  • GitHub
  • Computer vision
  • LLM training
  • Shopify
  • P&L
  • Brand strategy
  • AutoCAD
  • Revit
  • Rhino 3D
  • Figma
  • Photoshop
  • Illustrator

Experience

  1. 2024 — NowProduct Manager & Software DeveloperSerpent IndustriesPhantom Trace: discovery, roadmap, a four-person Agile team, the Angular front end and AWS, launch.
  2. 2024 — 2025Architectural InternJR Frank Design · Wayne, NJAutoCAD drawings for residential and commercial projects; coordination with contractors.
  3. 2023 — 2024FounderInicio Sport · Allentown, PAA direct-to-consumer apparel brand: ~$150K revenue, 5,900 orders, 64–71% gross margins.
  4. 2022Product Manufacturing InternTyber Medical (now Exalta) · Bethlehem, PAEquipment layouts for manufacturing facilities in PA and FL.

Education & certifications

  • Master of ArchitectureKean University · expected May 2027
  • Bachelor of ArchitectureKean University · May 2025 · Dean’s List
  • Aha! Product Management Professional CertificateCertification
  • Certified Mid-Level Angular DeveloperCertificates.dev